Associate Professor and Vice Director of Department of Business Administration
Chia-Jung Chang
Discipline: Consumer Behavior, Service Marketing, MarTech
E-mail:cjchang@ntnu.edu.tw
Phone:+886-2-7749-3237
Associate Professor and Director of EMBA
Shih, Jen-Ying
Discipline: Management Science Model
E-mail:jyshih@ntnu.edu.tw
Phone:+886-2-7749-3303
Associate Professor and Director of GF-EMBA
Yen-Chun Chen
Discipline: Strategic Marketing, Strategic Orientation, Digital Strategy & Digital Transformation, Innovation Management, International Business Management, Entrepreneurial Marketing
E-mail:bluekikochen@ntnu.edu.tw
Phone:+886-2-7749-7091
Associate Professor
HT WONG
Discipline: Health Services Management, Applied Business Taiwanese (Taigi), Machine Learning, Applied Statistics
E-mail:cindy.chou@ntnu.edu.tw
Phone:+886-2-7749-3314
Associate Professor
Wang, Shih-Ju
Discipline:Marketing Management, Marketing Research, International Business, Consumer Behavior
E-mail:sjwang@ntnu.edu.tw
Phone:+886-2-7749-3309
Associate Professor
Hsiao, Chung-Chiang
Discipline:Brand Management, Technology Marketing, Management of Innovation and Entrepreneurship
E-mail:cchsiao@ntnu.edu.tw
Phone:+886-2-7749-3301
Assistant Professor
Hsiu-Yu Hung
Discipline: Dynamic Relationship Management, Consumer Experience, Consumer Journey, Big Data and Text Mining, AI and Big Data Application in Marketing Strategy